CONTENT • COPY STRATEGY • BRAND MESSAGING • SEO • SOCIAL MEDIA • WEB CONTENT • MARKETING ANALYTICS •

NICE TO MEET YOU! :-)

I’m Delaine!

As a seasoned copywriter and content strategist, I’m dedicated to solving the specific challenges your brand faces in capturing attention in a noisy world. I harness the power of insightful market research combined with relentless content strategy to not only meet your audience where they are but lead them where they need to go. Whether it's increasing brand awareness or boosting user interaction, I focus on the metrics that move the needle for you. Team collaborator, creative visionary, and yes, an unrivaled chicken nugget connoisseur—when you’re ready to make a real impact, I’m your strategist.

here’s the thing…

It feels like a tough crowd out there, right? You’re putting in the effort every day, crafting content, hoping it hits the mark, but it seems like nobody’s listening. Maybe your website feels a bit lonely, your sales emails are gathering digital dust, and your social media efforts? It’s like whispering in a noisy room.

Now, let me step in here. I’ve been around the block—worked with B2B marketers, e-commerce businesses, and fast-growing startups. I’ve turned marketing mayhem into success stories. Here’s how we can turn things around for you:

First up, we've got your website copy. This isn’t about filling space on a page, it’s about crafting words that make visitors want to stick around and explore what you’ve got to offer. We’re talking about engaging content that converts visitors into customers because they can’t resist clicking through.

Then there are your product descriptions. Imagine describing your products in a way that makes people think, “Why don’t I already own this?” That’s the goal. We’ll create vivid, enticing product stories that not only highlight the benefits but also ignite the imagination of your customers.

Now, let’s talk blogs and emails. No more sending into the void. We’ll create captivating, must-read content that builds a bridge between you and your audience, transforming casual browsers into loyal fans, and fans into repeat customers.

And let’s not forget about SEO and social media. This is about smart strategies, not just keywords and hashtags. We’ll fine-tune your SEO to help you climb the Google ranks and tailor your social media to boost engagement. Expect to see your content getting the spotlight it deserves, drawing in crowds, and building your online presence.

If you’re feeling a bit lost in the digital marketing maze, I’m here with a map and a flashlight. We’ll align your content strategy with your business goals, ensuring every word and every post is pulling its weight towards your success.

So, if your current marketing strategy feels like it’s not cutting it, let’s chat. We’ll sharpen your approach, make your brand stand out, and have a good time doing it. Ready to make some noise in the right way?

let's talk!

what i do

Forget about aimlessly throwing content at the wall to see what sticks. I craft precise strategies that map out exactly what to say, where to say it, and when to say it, tailored specifically to hook your target audience. You'll get a detailed content calendar, audience analysis, and platform strategy that drives traffic and enhances your brand's presence.
Want web copy that converts? I deliver high-impact copy for websites, landing pages, and ads. Expect concise, persuasive text that grabs attention and guides visitors to take action, from clicking "Buy Now" to signing up for more info. The result? Higher conversion rates and a memorable brand voice that stands out in the marketplace.
I provide SEO-optimized blog posts, articles, and newsletters designed not just to rank well on Google, but to genuinely engage and inform your readers. This content isn't filler—it's fuel for your marketing engine, driving engagement, building authority, and keeping your audience coming back for more.
My secret isn't just in what I write—it's in understanding why your audience should care. I bridge the gap between your business goals and your customers' needs with content that's not only seen but felt.
No guesswork here. I develop targeted social media strategies that pinpoint your audience and speak directly to them. You'll receive a comprehensive plan that includes optimal posting schedules, platform-specific content recommendations, and engagement tactics that increase your brand's online visibility and influence.
From eye-catching graphics to compelling video snippets and sharp captions, I craft high-quality, platform-optimized content that not only looks good but resonates with your audience. This content isn't just pretty—it's powerful, designed to capture attention and drive engagement.
Engage, respond, and grow your community. I take the reins of your social media interactions, ensuring that every comment, query, and review is handled with your brand's voice and ethos. Expect proactive community engagement that builds loyalty and turns followers into fans.
I combine analytical insights with creative flair to make sure your social media presence isn’t just active, it’s impactful.
Cut through the inbox clutter with emails that people actually want to open. I craft personalized email campaigns that resonate with your audience, from captivating subject lines to compelling calls-to-action. Expect strategic content that drives opens, clicks, and conversions, tailored to each segment of your audience.
Streamline your marketing efforts and increase efficiency with automation that works. I set up and manage automation tools that nurture your leads without manual effort. From welcome sequences to follow-up emails and targeted campaigns, I ensure that your marketing machine is fine-tuned and firing on all cylinders.
My approach combines the art of engaging communication with the science of seamless automation.
Build a brand that stands out and speaks to your audience. I collaborate with you to create a cohesive and impactful brand identity that resonates across all touchpoints. This includes logo design, color schemes, typography, and a visual style guide that ensures consistency and recognition, crafting an identity that not only looks professional but also encapsulates your brand’s values and aspirations.
Craft messages that not only speak to your audience but speak like them. I develop a core message platform that includes key messages, taglines, and value propositions that align with your brand identity. These messages will be tailored to connect emotionally and intellectually with your audience, ensuring consistency across all communication channels.
By combining visually striking elements with compelling language, I help forge a strong brand identity and clear messaging that engages and retains your audience.
Maximize the reach and effectiveness of your existing content. I transform your top-performing blogs, videos, and posts into fresh formats across multiple platforms. From turning in-depth articles into engaging infographics and concise social media posts to adapting webinar content into newsletter series or eBooks, every piece of content gets a new life.
By repurposing content, I help you stretch your content budget, enhance SEO, and consistently engage your audience without always starting from scratch.