The short

Vancouver-based content strategist and copywriter with an MBA and experience creating content across 5+ industries, from B2B and technology to arts, recreation, wellness, and publishing.

The long

With a background in journalism and an MBA, I work across content strategy, copywriting, brand messaging, social media, email, SEO, campaigns, and community. My experience spans tech, B2B, arts and culture, recreation, wellness, and publishing, giving me a broad understanding of how different brands need to communicate with different audiences.

My work is focused on making content clearer, more effective, and easier to act on, from refining websites and developing campaigns to improving search visibility, planning content systems, and strengthening brand messaging. That work has contributed to strong email open rates, healthy registration numbers for digital and in-person events, active communities, high content engagement, and consistent search performance.

At the core of my approach is a mix of strategy, storytelling, and community, creating content that is commercially useful, creatively considered, and built to deepen brand affinity over time. Getting attention matters, but so does giving people a reason to come back, recommend the brand, and feel connected to what it is building.

Content Strategy

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Copywriting

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Content Writing

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Social Media Strategy

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Content Creation

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Community Management

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Email Marketing

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Marketing Automations

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Brand identity & Messaging

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Content Repurposing

Content Strategy ✳︎ Copywriting ✳︎ Content Writing ✳︎ Social Media Strategy ✳︎ Content Creation ✳︎ Community Management ✳︎ Email Marketing ✳︎ Marketing Automations ✳︎ Brand identity & Messaging ✳︎ Content Repurposing

your brand needs what?

WEB COPY

EMAILS

COMMUNITY

BLOGS

SOCIALS

BRAND VOICE

Your brand probably doesn’t need more content for the sake of content. It needs a clear point of view, consistent messaging, and the right ideas showing up in the right places. I develop content across the full customer journey, from the first search or social post to the email, landing page, event, or community experience that follows.

10

years of experience

CONTENT REPURPOSE

CONTENT CALENDAR

NEWSLETTER

50+

happy clients

let's talk! :)

300+

projects completed

certificates and associations

work samples

  • YEOUTH / blog post

  • SHOPBACK / blog post

  • GOPUREBEAUTY / blog post

  • ORDIA CREATIVE / blog post

  • OYSTEER NZ / blog post

  • YEOUTH / Amazon Product Description

  • YEOUTH / Email Campaign

  • TOGETECH / website content

  • OYSTEER NZ / website content

  • WIZE MENTORING / community management

  • WIZE MENTORING / social media management

  • SKY ACCOUNTANTS / social media content creation

  • SKY ACCOUNTANTS / podcast management

  • HIKVISION / blog post

some client love

  • “I had the pleasure of working with Delaine on a number of projects, including website content and blog articles. Every single piece of work that she produced was of high quality. She was also able to comprehend my instructions clearly and make helpful suggestions.”

    Mike Singh | CEO of AsiaKredit

  • "Delaine is an outstanding communicator who is always available to answer questions or provide feedback quickly and effectively. On top of that, she has true creative flair, often suggesting unique ideas that we hadn't even considered when coming up with the brief."

    Sabine Schwartz | Health & Wellness Coach

  • “Delaine is dependable, organized, and professional at all times. She takes an innovative approach to every project she works on, proposing ideas that can take our content strategy up a notch while staying true to the brand’s tone of voice. ”

    Joe Cox | Founder of Rocketship Media

my content philosophy

The finished content is usually the smallest part of the work. I think of it as roughly 80% research and 20% execution, because the quality of the output depends on how well we understand the audience, the problem, the context, and the role the brand can genuinely play.

I’m not interested in making every interaction a sales pitch. I’d rather make something genuinely useful, earn their attention, and give them a reason to come back. That’s how brand affinity happens. Over time, an audience becomes a community, and a brand becomes something people actually want to have in their lives.

If you care about understanding people before marketing to them, solving real problems, contributing something worthwhile, and creating value before asking for the conversion, we’ll probably work very well together.

book a discovery call