Vancouver-based content strategist and copywriter with 10+ years of experience creating content across 5+ industries, from B2B and technology to arts, recreation, wellness, and publishing.

The short

With a background in journalism and an MBA, I work across content strategy, copywriting, brand messaging, social media, email, SEO, campaigns, and community. My experience spans tech, B2B, arts and culture, recreation, wellness, and publishing, giving me a broad understanding of how different brands need to communicate with different audiences.

My work is focused on making content clearer, more effective, and easier to act on, from refining websites and developing campaigns to improving search visibility, planning content systems, and strengthening brand messaging. That work has contributed to strong email open rates, healthy registration numbers for digital and in-person events, active communities, high content engagement, and consistent search performance.

At the core of my approach is a mix of strategy, storytelling, and community, creating content that is commercially useful, creatively considered, and built to deepen brand affinity over time. Getting attention matters, but so does giving people a reason to come back, recommend the brand, and feel connected to what it is building.

The long

Content Strategy

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Copywriting

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Content Writing

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Social Media Strategy

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Content Creation

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Community Management

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Email Marketing

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Marketing Automations

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Brand identity & Messaging

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Content Repurposing

Content Strategy ✳︎ Copywriting ✳︎ Content Writing ✳︎ Social Media Strategy ✳︎ Content Creation ✳︎ Community Management ✳︎ Email Marketing ✳︎ Marketing Automations ✳︎ Brand identity & Messaging ✳︎ Content Repurposing

your brand needs what?

WEB COPY

EMAILS

COMMUNITY

BLOGS

SOCIALS

BRAND VOICE

CONTENT REPURPOSE

CONTENT CALENDAR

NEWSLETTER

Your brand probably doesn’t need more content for the sake of content. It needs a clear point of view, consistent messaging, and the right ideas showing up in the right places. I develop content across the full customer journey, from the first search or social post to the email, landing page, event, or community experience that follows.

10

years of experience

50+

happy clients

300+

projects completed

let's talk! :)

certificates and associations

work samples

  • YEOUTH / blog post

  • SHOPBACK / blog post

  • GOPUREBEAUTY / blog post

  • ORDIA CREATIVE / blog post

  • OYSTEER NZ / blog post

  • YEOUTH / Amazon Product Description

  • YEOUTH / Email Campaign

  • TOGETECH / website content

  • OYSTEER NZ / website content

  • WIZE MENTORING / community management

  • WIZE MENTORING / social media management

  • SKY ACCOUNTANTS / social media content creation

  • SKY ACCOUNTANTS / podcast management

  • HIKVISION / blog post

works i’m most proud of

Imprint Plus: Content Strategy & SEO

For Imprint Plus, I built a content ecosystem around a They Ask, You Answer philosophy: using real customer questions, search behaviour and sales conversations to decide what we published, rather than creating content just to fill a calendar. That meant 50+ SEO-led articles spanning buying guides, case studies, product education, industry resources and customer stories, alongside new sustainability, capabilities, careers, team and case-study pages, sales collateral, newsletters and earned-media outreach.

As search shifted toward zero-click and AI-assisted discovery, I also focused on creating genuinely useful, answer-first content that could earn visibility even when the search journey didn’t end in a traditional website click. That approach aligns with where B2B content is heading: customer stories remain among the most effective B2B formats, while search increasingly rewards clear, authoritative answers to specific buyer questions.

H.R. MacMillan Space Centre: Social Media & Event Marketing

For the H.R. MacMillan Space Centre, I managed social media as both a content engine and audience-growth channel, building calendars around planetarium shows, seasonal programming, education initiatives and larger cultural moments, while creating repeatable templates that gave the brand a much more consistent visual identity. I also supported newsletters, built out the Ask an Astronomer series for YouTube, created Eventbrite and event pages for in-person and online programming, and handled influencer and media outreach for flagship events like May the 4th Be With You and Cosmic Nights. The part I’m proudest of is that the work had some staying power: the content systems and social templates I introduced are still being used, while the account grew meaningfully in both audience size and engagement during my tenure.

Climb Base5: Building Community

At Climb Base5, I coordinate the New Climber Mentorship Program, which is probably the clearest example of how I like to approach community-building: create something genuinely useful for people first, and let brand loyalty grow from that. I match newer climbers with more experienced mentors based on goals, availability, climbing level and personality, then support those relationships through check-ins, community events and an active WhatsApp group where people can find partners, ask questions and stay connected beyond their formal mentorship. Because only mentees pay while mentors give their time in exchange for gym perks, the program works because people actually believe in the community they are helping build. I’ve also introduced mentorship nights and recurring meetups to make the program feel less transactional and more like a real network. For the gym, that means new members have an easier path into the sport, feel less intimidated walking into the space alone, build friendships faster and have more reasons to keep coming back.

some client love

  • “I had the pleasure of working with Delaine on a number of projects, including website content and blog articles. Every single piece of work that she produced was of high quality. She was also able to comprehend my instructions clearly and make helpful suggestions.”

    Mike Singh | CEO of AsiaKredit

  • "Delaine is an outstanding communicator who is always available to answer questions or provide feedback quickly and effectively. On top of that, she has true creative flair, often suggesting unique ideas that we hadn't even considered when coming up with the brief."

    Sabine Schwartz | Health & Wellness Coach

  • “Delaine is dependable, organized, and professional at all times. She takes an innovative approach to every project she works on, proposing ideas that can take our content strategy up a notch while staying true to the brand’s tone of voice. ”

    Joe Cox | Founder of Rocketship Media

my content philosophy

The finished content is usually the smallest part of the work. I think of it as roughly 80% research and 20% execution, because the quality of the output depends on how well we understand the audience, the problem, the context, and the role the brand can genuinely play.

I’m not interested in making every interaction a sales pitch. I’d rather make something genuinely useful, earn their attention, and give them a reason to come back. That’s how brand affinity happens. Over time, an audience becomes a community, and a brand becomes something people actually want to have in their lives.

If you care about understanding people before marketing to them, solving real problems, contributing something worthwhile, and creating value before asking for the conversion, we’ll probably work very well together.

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